Finlay Milne · Graphic Designer in Edinburgh

FINLAY MILNE

Designer based in Edinburgh, working across brand identity, visual systems and digital design with cultural and independent organisations. Practice is typographic and print-informed, shaped by research, collaboration and authorship.

Work spans brand identities, publications and digital systems.

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Services

Brand Identity
Visual Systems
Creative Direction
Editorial Design
Website Design
Print Design

SELENE POP-UP

Project Background

A visual identity for Selene, a pop-up hosted by Phoebe Moon at Newbarns Brewery. The food focused on Mediterranean flavours and casual sharing. I worked with Phoebe, Adam Hepburn and Maddy Crowther to create the identity, direction and printed pieces.

Creative Direction

We wanted the visuals to feel gentle and honest. The handwriting was loose and unpolished, repeated like a memory or note. Phoebe’s black and white photography showed hands at work, food mid-process. Paired with quiet serif typography, the system was stripped back but deliberate. Inspired by old menus, soft hospitality and hand-done details.

Outcome

The result was a simple set of printed assets that felt personal and lived-in. The menu, poster and social layouts all worked together without trying too hard. It gave the pop-up a clear tone that matched the care put into the food.

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Last Updated Monday 5 January, 2026